AZ Microcredit: Market Research Workshop

6:00 PM - 8:00 PM
Civic Center Library
Eureka Loft Media Lab

Event Details

A business’s most valuable asset is their customer. Unlike other key resources such as equipment, buildings, or land, a business’s customers are not readily purchased—at least not in the traditional sense. Before a business can market their product/service to customers, it must understand who it is targeting and the scale of the potential market. Operating the business at scale means allocating and optimizing resources to drive the greatest results and meet potential volume across market segments.

With this workshop, we show how to conduct a thorough market analysis using the STP model. In short, the STP model describes market segmentation, targeting, and positioning. Arizona Microcredit Initiative's Market Research Workshop will give an interactive lesson on this STP model, giving attendees tools to better market their business.


Event Type(s): Business & Career, Adult Education
Age Group(s): Adult, Senior
Cooper R.

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